PR & Branding Manager
Cobo
Cobo is a globally trusted leader in digital asset custody solutions. As the world’s first omni-custody platform, Cobo offers the full spectrum of solutions from full custody, co-managed MPC custody, to fully decentralized custody as well as wallet-as-a-service, advanced DeFi investment tools and an off-exchange settlement network. Trusted by over 500 institutions with billions in assets under custody, Cobo inspires confidence in digital asset ownership by enabling safe and efficient management of digital assets and interactions with Web 3.0. Cobo is SOC2 Type 1 and Type 2-compliance-certified and licensed in 5 jurisdictions.
More information about Cobo, please visit: https://www.cobo.com/
Job Description:
As a PR & Branding Manager at Cobo, you will play a pivotal role in shaping and amplifying our brand image and presence across various media, events, social platforms, and communities.
Job Responsibilities:
- Develop and execute a comprehensive brand strategy that aligns with the company’s mission and goals. Ensure consistent brand messaging across all touchpoints.
- Build rapport with media outlets, journalists, and influencers. Plan and coordinate press releases, interviews, and media coverage to promote the company’s media presence.
- Organize events to promote the company and engage with our target audience effectively. This includes both physical and online events.
- Create and curate engaging content for our social media platforms, manage campaigns, and drive engagement.
- Build relationships with relevant communities and organizations. Collaborate on initiatives to increase our brand awareness.
- Create compelling content, including articles, blog posts, visuals, etc.
- Utilize data and analytics to track the success and impact of branding initiatives. Make data-driven decisions for continuous improvement.
- Work closely with cross-functional teams, including sales, product development, legal, etc, to ensure alignment.
Key Requirements:
- Bachelor’s degree in Communications, Marketing, or a related field.
- At least 3-4 years of relevant experience in PR, branding, social media, events planning, and community management; Preferably with agency background that targeted Web3 industry.
- Strong project management skills with a track record of successful campaigns.
- Exceptional writing and editorial skills
- Proficiency in video editing software and graphic design tools is a plus.
- Knowledge or experience in the cryptocurrency industry is a major plus.
- Go-getter mindset and the willingness to work hard and get things done.
- Bilingual (Chinese & English).